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Almanac of Chronic Disease 2008

The United States is experiencing an unsustainable disease burden – 130 million people today suffer from chronic diseases – taking a tremendous toll on individuals, families, and communities. In addition to lives lost and quality of life lost, we are also a nation in crisis – an economic crisis.

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Truck Linkwell Health is the leading provider of lifestyle-driven nutrition programs. We work with organizations across the health care and food industries to design and implement couponing and nutritional incentive programs for individuals with chronic health conditions.

Rather than attempt to promote radical behavioral changes in a chronic condition population, Linkwell focuses on the kind of health and wellness changes that are easy to incorporate into existing lifestyles. We apply insights into consumer lifestyle data to develop programs to incentivize healthier purchase decisions through customized couponing and promotional programs.

For health plans, Linkwell can improve consumer health while reducing health care cost by providing easy and convenient healthier food choices for their members with chronic health conditions.

For brand advertisers, Linkwell provides a unique opportunity to reach a highly targeted and qualified market through trusted, HIPAA-compliant health plan communications. And because the offers are targeted to members with specific medical conditions, Linkwell helps brands establish valuable relationships with motivated consumers.

And for consumers, Linkwell makes better food decisions easy and cost-effective, which can not only reduce caloric consumption, but also can put them on the path to improved health.

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