We Create Healthy Experiences
Welcome to Linkwell
We are the only digital content marketing and consumer engagement company exclusively focused on healthcare, helping clients to both connect with and empower their consumers to take control of their health. Linkwell creates transformative, actionable content and omnichannel content marketing solutions to help health plans and health services organizations engage consumers in real-world health conversations, while building trust and brand affinity. Our proven approach establishes our clients as thought-leaders and authorities on health and wellness advice and information by delivering content that actually means something to their target audiences.
Our team of content marketing strategists, health and wellness journalists, and social media experts, powered by our Healthy Living Engine technology platform, help healthcare brands create and deliver consistent, relevant, and measurable content experiences that:
- Accelerate audience growth
- Increase acquisition and retention
- Drive conversions, revenue growth, and cost savings
- Improve brand awareness and affinity
- Power Medicare Star and quality outcomes
A unified platform to power content experiences
Linkwell's Healthy Living Engine—our highly extensible content management platform—is the foundation of our solution delivery. It centralizes content creation, curation, production, editing, distribution, measurement, and reporting for managing content strategy and operations at scale. The Healthy Living Engine enables clients to streamline content marketing activities, track key metrics and ROI, optimize performance, and manage complex campaigns—while driving consumer and activation across all platforms including web, email, mobile, social, video, and print.
Our technology not only accelerates content development and delivery for our clients, but it also serves as a workflow collaboration platform and learning engine that leverages data to efficiently and rapidly optimize campaigns for maximum results. It seamlessly integrates with other technology platforms to ensure a consistent, cross-channel brand experience.
Powerful storytelling drives health and business results
Linkwell’s solutions and services are designed to help our clients leverage content marketing to creatively solve complex business challenges and achieve the best engagement results.
Our editorial approach is: Serve, don't sell. Based on the tenets of service journalism, we help healthcare brands improve the lives of consumers with every interaction. Linkwell manages all aspects of the content marketing solutions we create—from ideation to design to distribution. Our approach is built around a consumer-focused, dynamic publishing rhythm that gives clients the ability to drive their story in multiple channels. In other words, we deliver the right content to the right people in the right place at the right time.
We continually improve the performance of our content by using digital and social channels to optimize and amplify the reach of our content. This 360-degree content strategy allows for testing and learning in real time—and for quickly leveraging and amplifying winning content on other platforms.
Linkwell's solutions are powered by a unique combination of proprietary health content, data insights, delivery optimization platform, and deep domain knowledge and expertise in developing and executing on content marketing campaigns. Our comprehensive content and campaign management services include:
- Content Strategy and Editorial Management: End-to-end content marketing services, including content development, sourcing, editing, review, and publishing.
- Creative Services: Impactful digital and mobile design, imagery sourcing, and full-service video production.
- Multichannel Engagement: Seamless delivery of content across all platforms—web, mobile, email, social, and video.
- Content Amplification: Extend the reach of content via “paid organic” content optimization in social media.
- Account Management: Comprehensive project, campaign, and account management services to ensure client and program success.
Improve a new-to-plan member experience as well as increase awareness and utilization of key services and benefits.
Reduce the complexity of a condition management program—one that includes multiple employer groups, multiple conditions and risks levels, and custom content.