Medicare 2020 Engagement Toolkit

The Challenge

This year’s annual enrollment period (AEP) will be unlike any previous, requiring highly targeted digital marketing approaches and sophisticated engagement techniques.

The Linkwell Solution

We are digital content experts serving health plans. Our Medicare 2020 solution builds brand trust while driving engagement and conversion. It starts with a free assessment to help plans identify communication gaps, build targeted audiences, and establish a content strategy that supports acquisition and retention goals.

How the Medicare Engagement Toolkit Works

Step 1

Full assessment of your digital strengths and weaknesses

Step 2

Creation of a multiplatform, hyper-targeted AEP-specific content strategy

Step 3

Deployment across channels to drive acquisition and retention

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Linkwell Customer

Linkwell’s Healthy Living Engine, our proprietary CMS, deploys content dynamically across digital platforms to drive engagement and activation.

Deploy Quickly

Access ready-to-publish articles, emails, and newsletters—along with accompanying social media posts

Optimize Smartly

Connect your audience with relevant, timely health information that empowers them to take action

Convert Efficiently

Deploy content strategically to drive acquisition and retention during the open enrollment period