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We Create Healthy Experiences
Welcome to Linkwell Health
Linkwell Health delivers digital consumer experiences that drive industry-leading engagement, activation, and business results for the biggest brands in healthcare.
Our technology platform, the Healthy Living Engine, seamlessly delivers our world-class content and engagement solutions to consumers across multiple touchpoints at the moments they’re most likely to engage, building deep trust and loyalty and empowering them to take high–priority actions to improve their health, and access the programs, benefits, and care they need.
Technology
Our technology delivers a seamless, branded member experience across channels and destinations
Linkwell's Healthy Living Engine is the foundation of our solution delivery. It centralizes content creation, curation, production, editing, distribution, measurement, and reporting for managing content strategy and operations at scale. The Healthy Living Engine enables clients to streamline content marketing activities, track key metrics and ROI, optimize performance, and manage complex campaigns—while driving consumer activation across all platforms including web, email, mobile, social, video, and print.
Our technology not only accelerates content distribution for our clients, but it also serves as a workflow collaboration platform and learning engine that leverages data to efficiently and rapidly optimize campaigns for maximum results. It seamlessly integrates with other technology platforms to ensure a consistent, cross-channel brand experience.
Solutions
Powerful storytelling drives health and business results
Linkwell’s solutions and services are designed to help our clients leverage content to creatively solve complex business challenges and achieve the best engagement results.
Our editorial approach is: Serve, don't sell. Based on the tenets of service journalism, we help healthcare brands improve the lives of consumers with every interaction. Linkwell manages all aspects of the content engagement solutions we create—from ideation to design to distribution. Our approach is built around a consumer-focused, dynamic publishing rhythm that gives clients the ability to drive their story in multiple channels. In other words, we deliver the right content to the right people in the right place at the right time.
We continually improve the performance of our content by using digital and social channels to optimize and amplify the reach of our content. This 360-degree content strategy allows for testing and learning in real time—and for quickly leveraging and amplifying winning content on other platforms.
Linkwell's solutions are powered by a unique combination of proprietary health content, data insights, delivery optimization platform, and deep domain knowledge and expertise in developing and executing on content marketing campaigns.
Case Studies
Engage new members and establish a trusted relationship
Partner’s Goal
Improve a new-to-plan member experience as well as increase awareness and utilization of key services and benefits.
Personalize condition management communications to drive behavior change
Partner’s Goal
Reduce the complexity of a condition management program—one that includes multiple employer groups, multiple conditions and risks levels, and custom content.
Create healthy experiences for a senior population
Partner’s Goal
Increase awareness, engagement, and utilization of a value-added fitness benefit.
