5 Content Marketing Secrets Healthcare Marketers Can’t Afford to Ignore
Drive healthcare engagement now — and into the future.
By: Linkwell Health Editorial Team
The pandemic has left consumers hungrier than ever for reliable, actionable health information. In fact, Google receives more than 1 billion health-related questions every day, everything from queries about conditions and symptoms to ones about medication and insurance.
But healthcare marketers know that winning consumers’ attention — and trust — takes a lot more than simply slapping together a blog or making a few scattershot social media posts. It requires future-proof content strategies, staying ahead of the tech curve with content delivery, and having a deep understanding of how content and marketing are evolving.
Want to cut through the noise and figure out where to focus? We got you. Here are the content marketing secrets you need to know to drive healthcare engagement now — and into the future.