Medicare Open Enrollment: A Healthcare Marketer’s Tool Kit
Are you prepared to show beneficiaries what you’re made of? Identify the weak spots in your content and distribution and shore up your strengths, with a little help from this handy guide.
In recent years, Medicare beneficiaries have had access to a smorgasbord of options — the greatest number of plans to choose from in a decade. And as their satisfaction ratings become increasingly weighted in the stars formula, it’s more important than ever that you help your plan stand out from the rest. Before this year’s AEP, take a long, hard look at where you’re at — and what you can do to optimize your content program to do what content does best: build awareness, deepen trust, and drive conversions.
Download our free tool kit for helpful ways to optimize your content strategy.