Create healthy experiences for a senior population
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Partner’s Goal
Increase awareness, engagement, and utilization of a value-added fitness benefit.
Our Solution
Linkwell positioned the company as the number-one fitness and health authority for older adults through a robust digital and social media presence as well as a broader marketing strategy. By creating a world-class editorial destination, we raised awareness and built excitement by presenting study-based and expert-backed content across key editorial pillars, along with success stories from members.