Premera and Linkwell Health launch B’link: Making Benefits Simple

NEW YORK – May 4th, 2017 – Premera Blue Cross, Washington’s leading health plan and Linkwell Health, a technology-enabled content marketing company serving health plans and wellness companies, are proud to announce B’link, an innovative new communication resource for employers which simplifies how they communicate complex healthcare topics to their employees. B'link offers ready-to-use communications, that employers can customize with their logo and benefit details, an easy-to-follow guide, and a place to share stories and feedback.

Through elegant and intuitive design, B'link offers benefit administrators easy-to-use communication tools for employees in three key areas:

  • Understanding your plan and costs
  • Getting the most out of your benefits
  • Taking care of your health with wellness and preventive care


“The goal is to make communicating benefit information to employees simple and easy,” said Bill Akers, Senior Vice President and General Manager, Premera. “We are constantly developing new ways to make employers’ busy lives a little less stressful.”


The creation and deployment of B’link expands a strong, long-term partnership established between the two companies. Currently, Linkwell Health provides full service creative development for print and digital services across multiple lines of business, each supported by a dedicated microsite and focusing on Heart, Respiratory and Diabetes.

Human Resource Managers have the challenging job of managing complex healthcare communications to employees. Linkwell Health recognizes this challenge and as a result develops customized content and technology solutions to address those issues.

“B’link underscores Premera’s real leadership and commitment to making the management of employee benefits communications easier and more transparent. Premera takes its mission of making healthcare work better for employees seriously and we are proud that we have been part of a transformational solution like B’link,” says Chris Hessler, Chief Executive Officer, Linkwell Health.

About Premera Blue Cross

Premera Blue Cross is a leading health plan in the Pacific Northwest, providing comprehensive health benefits and tailored services to approximately 1.9 million people, from individuals to Fortune 100 companies. The company offers innovative health and wellness solutions focused on quality outcomes for patients and controlling costs. Premera Blue Cross, which has operated in Washington since 1933, is a not-for-profit, independent licensee of the Blue Cross Blue Shield Association.

Premera Blue Cross is a member of a family of companies based in Mountlake Terrace, Wash., providing health, life, vision, dental, stop-loss, disability, workforce wellness and other related products and services.

About Linkwell Health

Linkwell Health creates world-class editorial, marketing, and technology solutions to help health plans and wellness companies—no matter their size—better engage their customers. We design, develop, and deliver our best-in-class health and wellness content across all platforms: web, email, mobile, social, and print. Our solutions drive engagement and activation for our clients, while simultaneously educating and inspiring consumers to live healthier, happier, fuller lives.