Award-Winning Health Journalist Elizabeth Shaw Joins Linkwell Health as Editorial Director

New York, NY — January 26, 2021 — Linkwell Health, the premier digital content marketing and consumer experience company in healthcare, announced today that Elizabeth Shaw has joined the company as Editorial Director. In this newly created role, Shaw will oversee Linkwell Health’s editorial strategy and lead its talented editorial team as the company continues to transform how healthcare brands connect with consumers, build trust, and drive meaningful engagement.

“We are thrilled to bring on Elizabeth, a true creative leader, to shape and steer Linkwell Health’s editorial strategies and content operations,” said Bill Phillips, Chief Content Officer for Linkwell Health. “Linkwell Health is currently experiencing unprecedented growth, and Elizabeth’s ability to transform big ideas into award-winning, content-rich engagement campaigns will drive tremendous value for our healthcare partners.”

“Throughout my career I’ve been drawn to the power of words and their ability to inspire, delight, and ignite behavior change,” said Shaw. “I’m thrilled to join Linkwell Health during this pivotal time of growth and continue its legacy of creating world-class content that resonates deeply with consumers. It’s never been more important for our healthcare partners to reach all consumers, particularly those in underserved or vulnerable populations.”

“The rapid adoption of digital health, accelerated by the COVID pandemic, has fragmented communications along the average consumer’s health journey. It’s more critical than ever that plans, providers, and health services companies unify their communications to successfully empower consumers to take control of their health and seek the right care when and where they need it,” said Nathan Adams, Chief Executive Officer and President of Linkwell Health. “Linkwell Health’s technology platform and content programs fill the void in the disjointed healthcare communications ecosystem.”

Shaw has been a health and wellness journalist for more than 20 years. She most recently served as Editor-in-Chief at HealthCentral, where she oversaw all content creation and day-to-day editorial operations. Previously, she was the Deputy Health Director at SELF magazine, Executive Editor at Parenting and BabyTalk, and Editor-in-Chief at FamilyFun. At SELF, her team won a National Magazine Award in Personal Service for its breast cancer coverage. Last fall, her HealthCentral team won three prestigious Digital Health Awards for content focused on managing chronic conditions. Shaw has appeared as a health expert on numerous local and national TV shows, including Today and Good Morning America.

About Linkwell Health

Linkwell Health is the premier consumer experience company serving health plans and health services organizations. Our team of content strategists, health and wellness journalists, and social media experts—enabled by our Healthy Living Engine technology platform—helps healthcare brands to connect with consumers and empower them to take actionable control of their health. Linkwell creates transformative content that rapidly enables health services organizations to engage consumers in real-world health conversations, while also accelerating brand awareness, acquisition, retention, and business outcomes. For more information, visit