Linkwell Health Wins Prestigious Health Plan Innovation Roundtable (HPIR) Traction Award

New York, NY — January 13, 2021 — Linkwell Health, the premier digital content marketing and consumer experience company in healthcare, has won the Fall 2020 Health Plan Innovation Roundtable (HPIR) Traction Award. Linkwell Health was selected from a group of 180 healthcare innovators to participate in HPIR’s roundtable meeting. After presenting its solutions, Linkwell Health was one of two recipients of the Traction Award.

HPIR is a collaborative group of regional health plans and an innovation accelerator. It provides an intimate and collaborative forum for health plans to network and share challenges and ideas with peers. A hallmark of HPIR is the identification of emerging solutions and companies that advance the strategic priorities of its health plan members. HPIR is laser-focused on innovation, with a mission to drive impact through the adoption of transformative healthcare solutions. HPIR holds spring and fall sessions for members to hear from a select group of healthcare innovators.

“Our mission at HPIR is to dramatically accelerate the evaluation and adoption of high-impact and high-efficacy innovations by providing our members with a unique, differentiated and robust approach to identify solutions aligned to their strategic agendas,” said Paul Sterling, Chief Operating Officer of HPIR. “Our health plan members selected Linkwell and nine other innovators to present at our fall roundtable. Linkwell’s unique approach and achievements in content marketing drove the most interest among our members, making them an obvious choice for the Traction Award.”

“Linkwell is honored to win this prestigious award,” said Nathan Adams, President and Chief Executive Officer at Linkwell Health. “Member engagement has never been more important—whether it’s driving members to get important screenings, educating them on plan features, or simply helping members understand which Medicare plan they selected.”

“Our service journalism approach to content uniquely wraps the member experience to deepen relationships, improve engagement, and ultimately move members to take healthy actions,” Adams continued. “We are excited to partner with HPIR member health plans in 2021 to help them drive better member engagement, power quality outcomes, and achieve key business goals.”

About Health Plan Innovation Roundtable (HPIR)

The Health Plan Innovation Roundtable (HPIR) is a collaborative group of regional health plans and innovation accelerator. HPIR provides an opportunity to streamline innovation efforts into a sustainable and proactive process that incorporates leading employer insights to identify and prioritize emerging solutions for partnerships. HPIR’s coalition model fosters a collaborative environment to share peer-to-peer learnings and accelerate innovation efforts.

HPIR intentionally designs the cohort to be small and diverse, ensuring no geographic overlap among members in order to build trusted relationships and foster an intimate, nimble and highly collaborative forum.

About Linkwell Health

Linkwell Health is the premier consumer experience company serving health plans and health services organizations. Our team of content strategists, health and wellness journalists, and social media experts—enabled by our Healthy Living Engine technology platform—helps healthcare brands to connect with consumers and empower them to take actionable control of their health. Linkwell creates transformative content that rapidly enables health services organizations to engage consumers in real-world health conversations, while also accelerating brand awareness, acquisition, retention, and business outcomes. For more information, visit